Sponsor a
college athlete.
NIL made it legal for brands to partner directly with college athletes. Sphere Sports Group makes it simple — we match your brand to the right athlete, handle the NIL agreement and compliance, and run the campaign end to end.
Match
the right athlete for your audience and category
Contract
NIL agreement, rights, and compliance handled
Create
social, appearances, content, and licensing
Measure
reporting on reach and performance
Athletes available to sponsor
See the full roster → · Co-athlete sponsorship →
Questions
How do I sponsor a college athlete?
Choose an athlete whose audience fits your brand, agree on deliverables (social, appearances, content, licensing), and execute an NIL agreement. Sphere Sports Group handles matchmaking, contracting, compliance, and campaign delivery end to end.
What is NIL sponsorship?
NIL (Name, Image, and Likeness) sponsorship lets brands pay college athletes to promote products and services. Since 2021, student-athletes can legally earn from their name, image, and likeness.
How much does it cost to sponsor a college athlete?
It varies by the athlete's reach, sport, and deliverables — from product gifting to five- and six-figure campaigns. Sphere scopes each partnership to your budget and goals.
What is co-athlete sponsorship?
Co-athlete sponsorship is a campaign featuring more than one athlete — a brand across several athletes, or two athletes co-marketing together — for broader reach and shared storytelling.
Start a partnership.
Brands and agencies: tell us the campaign and we'll match the right athlete. Contact the commercial team →