Name, Image
& Likeness.
NIL — Name, Image, and Likeness — is a college athlete's right to earn from their own brand. Since 2021, student-athletes can sign endorsements, monetize social media, make appearances, and license their likeness. This is the Sphere Sports Group guide to how it works, and the athletes you can partner with today.
Start here
What is NIL?
The basics, in plain terms
NIL deal types
The ways athletes earn
NIL glossary
Every term, defined
NIL rules
How the rules work
Sponsor an athlete
For brands
Co-athlete sponsorship
Multi-athlete campaigns
Browse athletes by sport
Motorsport → · Squash → · Track & Field → · Football → · Baseball →
The roster
Start a partnership.
Brands and agencies: tell us the campaign and we'll match the right athlete. Contact the commercial team →